BlackPlanet try an African-American social network services for matchmaking and job posts; it keeps community forums for debate on political and social problem

BlackPlanet premiered on September 1, 2001 by Omar Wasow, an online expert, whom in 2001 is operating “nyc Online”, a pre-web area he were only available in 1993 from his family area in Brooklyn. [2] it had been the brainchild of Wasow and neighborhood Connect’s Chief Executive Officer Benjamin Sun. Launched in 1999, it absolutely was a relative latecomer to social networking sites, with three already available targeting individuals of color. [2] Benjamin sunlight could start AsianAve and [3]


Website try manage by people Connect of brand new York town. Community Connect additionally works and [2] In April 2008, people Connect is bought for $38MM by broadcast One, a Lanham, MD-based mass media started by Cathy Hughes. [4] With, and had been additionally purchased. This move ended up being used by broadcast anyone to broaden beyond radio to reach black readers. [5]

BlackPlanet’s wider mission is always to strengthen the Black colored society. [2]


The most common forums comprise present Events, traditions & personality, interactions, Religion & Spirituality, and ladies. [6] Wasow claims BlackPlanet’s home-grown pc software allows users to maneuver between private pages, to online dating, cam, and message boards, centering on connecting anyone, versus feeding all of them material. [2]


In January 2007, the membership log in BlackPlanet’s home-page boasted 15.8 million new users since the creation in 1999. [6] At time of select the site have in 20 million customers and had been the fourth most-visited U.S. social networking site. [7]

  • Male 34.4percent
  • Female 65.6%
  • Median Years: 32
  • Attended/Grad University: 64.5%
  • Composition Dark: 88per cent

“BlackPlanet produces branded profile pages to incorporate advertisers to the personal neighborhood, allowing customers to interact as friends”; and additionally personal users BlackPlanet in addition allows content for brand names, personalities, and products. [8]

In ’09, BlackPlanet introduced new features with the websites, like a Facebook-style condition update, and a development bar that keeps customers up-to-date with advice discussed on involved One and BlackPlanet. The cam purpose has also been current in ’09; current chat was powered by a business called Chat Blazer and is also Flash founded. [9]

In early 2010, BlackPlanet founded a brand new homepage that provided an action Feed, permitting users to see revisions from anyone on BlackPlanet, either pals or by area. [10]

Additional features

BlackPlanet has introduced two interactive video games for users, Farmandia and Fishdom.

BlackPlanet describes Farmandia below: “Farmandia puts you from inside the character’s chair. Expand your vegetables, take care of your own creatures and create your own barns. The greater number of your bring, the greater number of information you are rewarded so you’re able to maintain your farm in operation. Need a little help? Encourage additional BlackPlanet people to help.” [11]

BlackPlanet represent Fishdom thusly; “if you are complete hanging out on the farm, seize your own virtual fly fishing rod and drop by Fishdom for which you’re accountable for serving their amazing selection of underwater family. Your much better make the cash since they get mighty starving. You never know once youwill need to order a lot more dishes, accessorize the under water empire or promote the seafood newer and more effective pals.” [11]

The parallels to Facebook’s Farmville have never eliminated undetected of the BlackPlanet people, whom mention the necessity for improvement of this web site’s structure and main features such talk ahead of the introduction of games. [11]

Portable software

BlackPlanet furthermore launched mobile apps in 2009 for cellphones. The application BlackPlanetMobile is complimentary whenever it ended up being introduced but had not been unique of cellular supplier fees. [9] BlackPlanetMobile failed to manage the BlackBerry, GPhone, new iphone, or Sidekick smartphones whenever launched. [9]

BlackPlanet Text Alerts are also available to alert consumers to posts and notifications. This is an opt-in services. [9]

Internet sites

This has been mentioned that online networks have come to determine the current Web experience. [12]

BlackPlanet, as a forerunner to facebook, moved somehow to affecting the online world as customers recognise they. Before this common communities permitted you to definitely “like” blogs, “poke” crushes, or “retweet” celebrities, web-savvy African People in america comprise linking on BlackPlanet. [12]

Wasow himself states” [12]

The guys whom begun Myspace happened to be cited in operation Week mag saying that they looked at BlackPlanet as a design for Myspace and considered there clearly was the opportunity to create a standard market form of just what BlackPlanet got.

By Summer 2007, BlackPlanet had 16.5 million customers and 80 million webpage views. It absolutely was called the biggest web mass media organization for African-Americans and “the granddaddy of social-networking websites”. [13] BlackPlanet loved over 6 million unique subscribers a month in April 2008. In 2007, BlackPlanet located it self to get the next hottest social network software on the internet, however with the huge rise in Facebook, Twitter and MySpace usage, BlackPlanet doesn’t gain popularity inside best 15 social networks relating to eBizMBA, in March 2011, top experts to declare that ‘BlackPlanet provides fallen into the wayside as additional channels have taken the social media mantle.’ [12]

BlackPlanet utilises different social networking equipment such Twitter and Twitter so that you can attain latest and prospective consumers. Its Twitter feed are current on a near day-to-day grounds, leaving comments and showcasing tourist attractions toward black colored society. Latest tweets add: “83per cent of BP voters envision non-Black rappers should never make use of the #nword. exactly what do you see that?” [14] and, “incorporate methods announced. Move from dull to fab in 5 minutes.” [14] The BlackPlanet Twitter feed is also regularly post announcements and updates concerning the BlackPlanet website it self. Wider governmental dilemmas will also be pointed out, such as: “just what will you will do #ifgovernmentshutsdown?” [14]

The BlackPlanet myspace page can be used to motivate discussion of problem both straight and indirectly appropriate to the community of African-American consumers. The myspace standing enhance element can be used to inquire of concerns to your webpage followers, and is also better responded to generally. Questions posses included, “What do you would imagine of notion of dark relationship Day?”, [15] “precisely what do you believe of individuals utilizing the name ‘ghetto’ whenever describing something that’s perhaps not desirable?”, [15] and, “Men, do you ever pamper yourself with a gentleman’s face, manicure or care? Females, what do you imagine of males taking proper care of their skin and fingernails?” [15]

Both social media tools are widely used to advertise the “Member of the Day” ability, attracting focus on the look of the selected associate. Accompanying a link with the associate’s visibility are a brief remark eg, “She’s beautiful, she’s single, she is our very own person in a single day. Search her out”, [14] and, “However need verification that individuals possess prettiest members on the planet? You’re welcome.” [14]

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